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Interview: How did App Radar get started?
This is a summary of an interview to Website Planet where App Radar’s co-founder Thomas Kriebernegg talks about how and why he started App Radar, gives tips for app store optimization and provides insights on the impact of new privacy policies on digital marketing.
What sparked the idea for App Radar?
The idea for App Radar came through my personal background. During my studies of Information Management I could already feel that online marketing is a theme caribbean cupid which I felt a lot of interest for. I then started working in the field with the goal of reaching customers online. I specialized in search engine optimization, helping websites and businesses all around the world to attract users and be found on search engines, namely on Google.
When mobile apps and app stores then came along, I could predict that visibility will become a challenge in the future. It seemed logical that there will be more and more apps competing for app store visibility. So I identified this as a market need and began to offer consulting for customers who wanted to optimize their apps and gain better app store visibility. Already at the start, I was working with some really big mobile apps and games.